QESS Conference 2017 Integrating Multimedia into the Higher Education Classroom: Engaging Students in Interactive LearningIntroduction – Dr. Tracy LEE, Assistant Professor, the Department of Journalism and Communication.Prof. C. N. CHANG, President, presented souvenir to Dr. LI Kam Cheong, Director of Research, the University Research Centre, The Open University of Hong Kong.Ms. Brenda KU, Vice President, presented souvenir to Prof. JIAO Jianli, Director of Future Education Research Centre, South China Normal University(華南師範⼤學).Prof. TANG Chiu Kay, Dean of Faculty of Arts, presented souvenir to Prof. LEUNG Cheung Shing, Department Head, School of General Education and Languages, Technological and Higher Education Institute of Hong Kong.Prof. WONG Chun-tung David, Head of the Department of Journalism and Communication presented souvenir to Dr. NG Nga-shan Eva, Assistant Professor, School of Chinese, The University of Hong Kong. Keynote Speaker 1: Dr. LI Kam Cheong, Director of Research, the University Research Centre, The Open University of Hong Kong “In and Beyond the Classroom with Multimedia: Effectiveness of Interactivity and Learning Engagement”Keynote Speaker 2: Prof. JIAO Jianli, Director of Future Education Research Centre, South China Normal University (華南師範⼤學) “Integrating MOOCs in University Curriculum: Why and How?”Invited Speaker 1: Dr. LIU Hui-wen, Associate professor, Department of Journalism, National Chengchi University, Taiwan “The Trilogy of Multimedia-usage at Department of Journalism at NCCU: The Experience of U-Online”Invited Speaker 2: Dr. NG Nga-shan Eva, Assistant Professor, School of Chinese, The University of Hong Kong “The Creation of a Website and a Glossary App For Online Learning”Invited Speaker 3: Dr. XIE Horan, Assistant professor, Department of Mathematics and Information Technology, The Education University of Hong Kong “A Recent Development on Technology Enhanced Learning: Personalization, Big Data and Deep Learning” Speaker: Ms. Carol YIU, Lecturer, Department of Journalism and Communication “How the Establishment of a Multi-media Platform (chconline) Enhances Teaching and Learning at CHC ”